Marketing is an interesting and complex profession that has many branches. One of these is instamarketing and working with contextual advertising.
Today, specialists who can attract clients through social networks and search engines are in great demand. Large companies are ready to pay decent wages to such "masters", and they, in turn, undertake to attract new clients and increase the employer's profit.
Contextual advertising targeting specialist
This is the person who sets up and maintains advertising campaigns in Google Adwords. Targeting specialist works not only with Facebook and Instagram. In addition to data from social networks, you can sell goods and services through search engines. This requires a specialist in contextual advertising.
It is believed that it is easier to engage in such activities, since a contextual advertising specialist deals with a warm or even hot audience, while a targeting specialist is guided only by hypotheses based on the analysis of the target audience (target audience) and data collected through carefully designed advertising campaigns.
To set up a high-quality campaign, you need keywords and knowledge of headlines and ad copy. It's also important to know how to create landing pages.
The salary of such a specialist can be fixed or a percentage of the budget spent on advertising. The rate is fixed, as a rule, for beginners. Experienced specialists receive a percentage of the advertising budget.
SMM specialist
An SMM specialist is a person who is engaged in the comprehensive promotion and maintenance of pages and accounts on social networks. This profession is one of the most versatile in social networks, as it involves performing a wide range of tasks:
- create a promotion strategy;
- page or client account design;
- content creation:
- photos, videos, texts;
- Targeted advertising settings.
Of course, large companies can afford to hire a dedicated specialist to work with Facebook account promotion. But in addition to large brands, there are many small companies that need comprehensive maintenance of social media pages.
Therefore, an SMM specialist is not only a person who knows how to process photos and write texts for them, but also a salesperson who understands the needs of the target audience and the capabilities of an advertising account.
In this direction and others IT STEP Academy conducts training in specialties that will be relevant for a long time, due to the fact that business is increasingly moving to the Internet.
Content specialist
Advertising on social networks consists of creative (photos, videos, animations) and text. In search engines, only text.
Advertising copy is not an ordinary story about life or the benefits of a product/service. It is a professionally written commercial copy that consists of a competent structure and summary.
Not all targeting experts, contextual advertising specialists, or SMM specialists can do this. Therefore, an author (copywriter) who understands marketing and knows how to properly design advertising texts can come to the rescue.
A copywriter who specializes exclusively in creating advertising theses is a niche that is still easy to fill!
Creative
We mentioned earlier that the ad layout consists of text and photo/video/animation (optional). The visual component is extremely important, as 80% people "peek" at the image and only then pay attention to the text that accompanies it.
Not everyone can create a beautiful photo collage, edit a video, or create and implement an animated video. That's why creatives are needed. Such a specialist must not only be well versed in applications for processing photo and video content, but also have knowledge in marketing to attract the attention of a potential client and encourage him to click on the ad and go to the seller's website.
