Internet marketing has several areas of intervention and is as complex as general marketing, even if it is limited to the Internet. It is necessary to understand, perhaps with the help of a consultant, a marketing coach, what strategy is best to follow in your business.
When it comes to website promotion and offering SEO services, there are some general considerations that many people may ignore:
Search engines demand clarity, but they don't want to be fooled. You need to be honest and tell what you really are to achieve a balance between visibility and the real capacity of the offer. The cost of the offers, whether services or products, must be in balance with quality.
Search Engine Optimization: Search engine results pages are called search engine results (with a link to a search for a given keyword), in order to be in the first results of the same, calibrated SEO activity is required on the website and on a separate page. You can learn more about SEO by link https://shevchenko-seo.com/
SEO optimization service
Let's specifically look at the various issues associated with "web promotion":
What are SEO promotion services?
How to do SEO
Web promotion: local SEO
SEO promotion
What are SEO services?
Web promotion
SEO services are used to promote a website online and have visibility in various search engines in organic, natural, free results.
What are SEO services?
SEO definition is search engine optimization, optimization activities aimed at increasing positions in various search engines. In short, these are actions aimed at promoting a website or blog in search engines as an organic (natural) result, their optimization over time. Therefore, SEO action is always something dynamic and cyclical, aimed at improving positions in the search results of various engines. Internet marketing services can help with this.
Having organic visibility in search engines (without paying anything) means creating a website, blog, attractive to those same search engines and well structured, developed on each page and representing the company well.
After creating a website or blog, it needs to be indexed in search engines by simply registering it with Google.
SEO actions can indirectly improve search engine rankings for a given keyword of interest, or help gain visibility and/or access to a site or blog.
SEO-promotion on the Internet SEO services and website promotion improve positioning and facilitate the optimization of the site/blog and thus strengthen your presence in search engines: Google. When we search for a keyword, e.g. “Search engine subscription”, the search engine, e.g. Google gives us certain SERP results in hierarchical order, ranking, in a different order, the first page on Google is a normal goal, but it is the most difficult to achieve.
It is always necessary to consider natural, organic results, because at the top of the results we could find ads marked with an "ad" sign next to the ad, they are paid for through advertising from Google or other systems that have paid advertising.
Online promotion websites
No serious search engine charges a price for organic page ranking; therefore, web agencies or SEO consultants must study strategies to get results. Prices for different SEO services vary, much of which depends on the commitment, and therefore the time required for the project.
Below we offer various services with relative prices, but to get an SEO positioning estimate in pdf format that is suitable for your purpose, you need to request information.
The cost of SEO promotion services is usually annual or monthly. These are long and complex actions that are not very quickly performed, but SEA is different where the more you pay, the more visible you are theoretically with always targeted advertising.
How to do SEO
It is necessary to build a website, a blog with strategies and criteria for specific goals, then it must be built as if it were a tree, main and secondary branches, with coherence and harmony, and later everything must be optimized with continuous comparison. SEO combines all the actions necessary for Google and other search engines that are not present on websites.
SEO techniques, as well as writing original texts and constant optimization, are the defining factors of SEO.
SEO plus offering SEO services means competence in optimizing websites and blogs and related web pages (on-page SEO and off-page SEO) or creating friendly pages.for search engines: Google, Bing and Yahoo, where in theory no one pays anyone. Instead, in PVA you have to pay, but you need to know the platform you are using, for example. for Google it is Google Ads, of which we are partners, and for Facebook it is Facebook ADS, for Bing it is Bing Ads, and in these cases there are costs associated with the campaign that must be defined and accepted, but in this case you You can also do it yourself (the best search engines offer dedicated services) or seek help from a professional (we have clients who invest the same monthly amount for 16 years…).
We have seen that SEO consulting on positioning has very different prices and depends on the fact that there can be a lot of actions. It is only a matter of competence, experience and time (remember that with SEO promotion you act in the medium and long term. Thus, SEO is more complex, and partly incomprehensible (for obvious reasons), and involves high-quality and creative work, as well as the grounds of IT jurisdiction (over time we have passed several times for copying and copyright infringement, even in this area we have partnerships with specialized law firms).
You will find many interesting ideas on our blog.
Let's take a look at web promotion and SEO services with specific or general goals.
Simple solution promotion
Web marketing consultations, which involve practical solutions to problems present on your own website, blog, specified by the user. They are determined by the customer and/or verified by us. In practice, this is the optimization of your website or blog in connection with a specific need for action, whether on-page, on-site, off-page, off-site. Costs are determined by the specific problem being solved.
You can see the results of SEO promotion at portfolio our works.
SEO service with the aim of
SEO consultations with a goal: issues delegated by the client to an SEO expert and limited in time (upon achieving the goal), such as, for example. To rise in the organic search engine positioning for a keyword or to bypass a direct competitor, or to review a site, server using advanced SEO methods, or to increase the authority / of your site, or to manage feedback.
SEO plus positioning
SEO Plus provides a long-term service, in the long term all possible actions to achieve the agreed objectives, therefore those indicated in the options. The actions are carried out at the highest level, with choral and targeted SEO actions to be on the first page of Google or in the first positions in Google with one or more keywords in search engines. The minimum duration is 1 year, monthly costs must be determined.
Various specifications of the above services:
Regarding service 2: the costs are per month, the price includes editorial articles, online press releases, free local SEO management and paid advertising on Google Ads, Facebook Ads or Bing Ads depending on the needs. The client can continue the service monthly or not for free after the first 6 months.
The SEO service includes what is specified in services 1 and 2, in addition, it may have: hosting, domain, website management, text review, photos and 360-degree SEO and SEM web marketing care, for several keywords with related semantic searches, competitor analysis and feedback on the results obtained, free management of SEO tools: Google Analytics, Google Webmaster, Bing and others. The service can be interrupted with 6 months' notice.
The SEO Plus service provides global optimization of your website, blog or e-commerce (created in HTML, SHOPIFY, WIX, WordPress, BigCommerce, Woocommerce, Shopify Plus, Blogger and Squarespace, etc.), with actions on-page/on-site, on individual pages or even off-page, off-site, as well as management of local SEO and the feedback received. The service has as its object certain keywords aligned with the goal of the first page in search engines or even surpassing a direct competitor, it is a full-fledged web service that includes everything mentioned in the previous web services 1, 2 and 3, + creation of a website or blog, if any (for example, management of social networks), or review of an already built one, and actions on online reputation, as well as appropriate monitoring.
Various clarifications regarding the online services offered
Other services that are directly or indirectly related to web promotion are the Internet reputation service on various local web pages of search engines, as well as consultations on copyright issues on the Internet and negative actions of competitors: negative SEO (the same, obviously, is not used by us).
We will definitely achieve the goal, that is, improve the positioning in the different search engines that interest you or compared to a direct competitor. Regarding the first page or first position of Google. We can accept the challenge, but it cannot be guaranteed, perhaps we can provide a discount if the goal is not achieved as agreed. Natural positioning cannot be guaranteed (it depends on the search engines themselves), since the ranking results are dynamic and variable (they change over time and depending on who is conducting the research or where you are searching: location and device…). To date, we have not seen any web project that has not earned at least twice the amount invested. Regarding the web promotion of online stores, it is true that it requires a lot of study and planning, but the results can be exponential.
Cost specifications
All costs for SEO positioning, including relevant SEO consultations and web marketing tools, must be confirmed. The prices indicated on the site are indicative and must correspond to the objectives and competitors, as well as the implementation deadlines. Finally, it should be noted that some services indicated as Google, YouTube are offered free of charge by Google, while the relative costs are related to the web marketing consultations we offer.
We guarantee maximum confidentiality to all our clients who request it, including for any publication or otherwise relevant consultation.
