Choosing the perfect smartphone in all respects is both a difficult and a simple task. Undoubtedly, flagship phones, for example, the Samsung S23, presented in the link https://www.ctrs.com.ua/smartfony/brand-samsung/, will be an excellent option. The same can be said about Samsung's main competitor, the iPhone 15. If you are not ready to invest 50 or more thousand hryvnias in a purchase, you have to analyze the characteristics in order to choose a smartphone that suits your needs.
One of the key parameters is the screen type. It determines usability and image quality. 
In addition, a good screen has adaptive brightness, thanks to which even on a sunny day the information on the display is perceived comfortably.
What are the screen types of smartphones?
IPS (In-Plane Switching)
IPS is a screen technology that allows you to achieve high quality color reproduction and viewing angles. IPS screens usually provide a bright image and good visibility from any angle. This is especially important for users who value accurate colors and wide viewing angles. However, compared to some other technologies, IPS screens can consume more energy. These types of screens are equipped with budget Samsung smartphones at a price of up to ten thousand hryvnias.
AMOLED (Active Matrix Organic Light-Emitting Diode)
AMOLED technology is distinguished by outstanding contrasts and a deep black shade. Each pixel on the AMOLED screen lights up independently, which allows you to achieve perfect and deep black color. In addition, AMOLED screens are more energy efficient, as they do not require illumination of the entire screen. This is especially relevant when displaying dark content.
Super AMOLED
Super AMOLED is an advanced version of AMOLED technology developed by Samsung. It includes an integrated touch panel instead of a standard one, which makes the screen thinner and lighter. This type of screen also provides brighter colors and higher contrast than conventional AMOLED screens. If you want to own just such a smartphone, Samsung offers a wide selection in the price range of ten thousand hryvnias.
Dynamic AMOLED
Dynamic AMOLED is the next step in the evolution of AMOLED, introduced by Samsung in its flagship smartphones. This type of screen provides even brighter colors and improved brightness. It also supports HDR10+, which makes the image more realistic and saturated. Smartphones with Dynamic AMOLED screens are distinguished by the high quality of content display, which is especially appreciated when viewing videos and photos. It is Samsung's flagship smartphones that are equipped with this technology, which, quite naturally, also affects their cost.
Super Retina XDR screens from Apple
Apple has contributed to screen technology with Super Retina XDR, which is used on the latest generations of iPhone 15 and 14. This type of screen provides outstanding brightness, contrast and color reproduction.
Special technologies such as ProMotion ensure a smooth display of content with a high refresh rate. Together, these features make Super Retina XDR one of the best options for those who value high image quality.
Which option to choose
Depending on your needs and preferences, you can choose a smartphone with a certain type of screen:
- if wide viewing angles and accurate color reproduction are important, IPS can be your choice at a more affordable price;
- appreciate deep black colors and high contrast, pay attention to AMOLED and its derivatives in the form of Super AMOLED and Dynamic AMOLED;
- fans of Apple smartphones choose the latest products with Super Retina XDR.
Choosing a smartphone with a suitable screen is an important step on the way to meeting your needs and expectations from the device. Each of the screen technologies has its own unique advantages, and the right choice depends on your individual preferences and financial capabilities.
