{"id":13006,"date":"2023-02-08T20:23:07","date_gmt":"2023-02-08T18:23:07","guid":{"rendered":"https:\/\/uhty.com.ua\/?p=13006"},"modified":"2023-02-14T18:13:22","modified_gmt":"2023-02-14T16:13:22","slug":"how-to-write-an-article-for-seo","status":"publish","type":"post","link":"https:\/\/uhty.com.ua\/en\/how-to-write-an-article-for-seo\/","title":{"rendered":"How to write an article about SEO"},"content":{"rendered":"

SEO articles are the most important category of web texts. Articles of this type are best ranked by Google algorithms. It is not surprising \u2013 they help the search engine perform its main function \u2013 to provide users with the information they are looking for. No text search engine can exist without content, while writing SEO articles is a necessary condition for the success of most websites.<\/p>\n

How to write an article about SEO<\/h2>\n

An SEO article is a functional text fragment, the design of which has been adapted to the principles of search engine algorithm evaluation. Its task is to provide the reader with specific information and generate free visits to the website. A graph showing the writing of an article about a search engine. In the hierarchy of SEO texts, an article occupies the most important place. It is thanks to articles that we can take on any competition for a position in the search ranking. Writing articles is the best way to fight competitors on the Internet SEO articles are the most effective weapon to fight competition on the Internet.<\/p>\n

How SEO articles work<\/h2>\n

Google is a search engine based on the analysis of text placed on websites. The search algorithm, using the information contained in the text, determines what the page is about, as well as when and in what position it should be displayed. The position of a website in the search engine ranking is crucial for most companies. The higher the page ranking, the more visits it receives, and therefore, the more potential customers it will generate.<\/p>\n

Writing articles about search engine optimization as the most important ranking factor in the search engineIt has been proven many times that the vast majority of Google users (about 80%) pay attention to the first three positions of free search. Therefore, if we do not place our site there - we should not expect impressive results. The text information that Google uses to make a positioning decision is placed throughout the site. Among other things, in the name of the website, its description, the name of the category and the content (for example, articles). Theoretically - if there was only one site with the content of the phrase "online store" - Google would always put this site in first place in the ranking. In a situation where there are hundreds of thousands of websites with the content of this phrase - the matter is a little more complicated.<\/p>\n

\"SEO

Young business typing on the netbook keyboard and listening to the music. Freelance concept.<\/p><\/div>\n

Have you ever wondered why Google decides to display some pages higher and others lower for a certain query? SEO articles play a significant role in this. A graph showing the functionality of writing articles on the InternetThe functionality of SEO articles can be considered in two dimensions - firstly, they are a carrier of keywords. Thanks to this, they indicate to the search engine what the website is about. Secondly, they provide an appropriate user experience, which is currently the most important condition for achieving a high position. It is no secret that the positioning market is changing very dynamically. Google is trying to simplify the rules of SEO. Once upon a time, keywords were paramount. Their appropriate density in the text was calculated and great importance was attached to the use of the appropriate form of the word (according to Google, \u00abonline\u00bb is not the same as \u00abon-line\u00bb). At the moment, the most important thing is to satisfy the user's needs. Google tries to promote the best content on a specific topic. Therefore, it carefully analyzes the statistics of the selected article. Important are CTR (number of clicks in relation to views in the ranking), bounce rate (number of users who left the article without any interaction) and average session duration on the page (the higher, the better).<\/p>\n

An SEO article uses keywords to show the search engine what term our website should appear under, and based on user experience, this indicates that our website is important and should appear high. Would you like to start writing commercial SEO articles? Learn how to make money writing .Custom Article Writing \u2013 Thematic and Specialized TextsYou can find terms such as \u00abthematic text\u00bb or \u00abspecial text\u00bb on the market. Both concepts are included in the definition of an SEO article:<\/p>\n

Writing SEO articles and thematic and specialized texts \u2013 differences<\/h2>\n

It should be emphasized that custom-written thematic and special texts are short articles (usually 300-500 words). In addition, their nature is determined by the buyer's instructions, so research and assessment of competition for a given keyword is very limited. You can read about the specific structure of texts of this type in the article on how to write an article. .<\/p>\n

Quality requirements \u2013 thematic and profile textText containing keywords in the correct grammatical formTitle and content are thematically adequate to the keywords contained in the textGrammatically and orthographically correctContains gaps or paragraphs to improve the readability of the textHigh quality \u2013 contains very useful information for the readerText containing keywords in the correct grammatical form \u2013 the instructions of the customer of the text are often limited to specifying the keyword and topic. Using keywords in the form specified by the customer will allow him to use the text for the planned activity.<\/p>\n

The title and content are thematically adequate to the keywords contained in the text - most articles about SEO are created with the search engine user in mind. The reader should not feel deceived after clicking on a certain link (based on a misleading title) or while reading the content. This situation will lead to a rapid increase in the bounce rate, which will negatively affect the article's rating. Correct grammar and spelling. Spelling and grammatical errors can also affect bounce rates. Many readers, having encountered them, will refuse to further familiarize themselves with the content. Therefore, the text should be written in decent language. It contains breaks or paragraphs that increase the readability of the text - the elements of editing the article listed here are only the basis. The rules for writing web-functional texts are more complex. These include, for example, appropriate title construction (which is aimed at generating clicks for the target user), strategic placement of information in the text (information in different paragraphs depending on the assessment of their attractiveness), composition of subheadings that are legible and useful from the point of view of the search engine. Competing in a complex keyword, we will be forced to create multimedia content (photos, videos, infographics, etc.).\"SEO<\/p>\n

High quality \u2013 contains very useful information for the reader \u2013 an SEO article is designed to meet the specific needs of the user. Most often, it consists of providing comprehensive information to the question entered into the search engine (in the case of articles of the type \u00abif\u00bb and \u00abhow\u00bb \u2013 for example, \u00abcan antibiotics be combined with alcohol\u00bb, \u00abhow to change a light bulb. In the case of entertainment articles, the quality of the article is difficult to assess unambiguously \u2013 the correct \u00abflow\u00bb and construction of the narrative are important.<\/p>\n

Writing SEO articles<\/h2>\n

Note: The scheme below applies to writing full-fledged SEO articles from the position of the site's content creator - in the case of ordering thematic and specialized texts, the copywriter's work is limited to the last two stages.<\/p>\n

Stage 1 \u2013 determining the purpose of the article<\/p>\n

Each functional element should have a specific purpose. In the case of news articles, this would be to get free traffic from the search engine. Before we start creating content, we need to determine which keyword we want to get traffic from. Not every popular keyword is going to be profitable. Choosing the right keywords is a result of targeting, analyzing available statistics, and common sense.<\/p>\n

Stage II \u2013 competitive evaluation<\/p>\n

We will face competition in most keywords. The ultimate goal of our article is to rank #1. How can we do that? Google\u2019s current doctrine is that the most useful content gets rewarded. In a nutshell, we need to write a longer and better article than our competitors. The authority of the sites where the publication is placed is also important (date of creation, number of links to the site\u2019s content, etc.).<\/p>\n

Stage III \u2013 research<\/p>\n

At this stage, we need to find out what interests search engine users in a particular topic. This knowledge is obtained based on the analysis of previous Google queries. We use the findings when organizing the text plan. The more topics related to the keyword we consider, the better.<\/p>\n

Stage IV \u2013 content composition<\/p>\n

Only at this stage do we begin the actual writing of the article. The construction of the content is based on the main elements of this type of work: title, introduction (introduction), development, conclusion. The nature of the content will depend on the results of the previous stages. Attention should be paid to adapting the content to factors that affect the positive perception of the article on the Internet, i.e. reasonable paragraph length, appropriate placement of subheadings and keywords. It is assumed that the content on the Internet should contain at least one photo. Do you run an online store? Check out how to write a good product description. .<\/p>\n

SEO article vs. sales<\/h2>\n

On the Internet, only two aspects are important - knowledge and sales. Both of these issues are constantly intertwined with each other. Content is a kind of currency in this system. When writing articles on the Internet, the main mistake is to give them a commercial character. Content marketing is not so simple. After all, our target is people who avoid advertising. If the article is too intrusive or biased, it will not fulfill its role. A much better idea is to create an internal page or thematic portal, where advertising will "move" between interesting content. Therefore, from the point of view of a copywriter, writing SEO articles has little in common with advertising. It is about providing interesting content on a specific topic. The site managers will take care of everything else.\"SEO<\/p>\n

Writing SEO articles for a blog \u2013 mistakes<\/h2>\n

In recent years, a personal online diary has become a powerful content marketing tool. Blogs are increasingly created for commercial reasons, rather than to bring the website owner out into the open. The \u00abBlog\u00bb tab has become a permanent part of the menu of most commercial websites. The publication requirements make blogging quite laborious. It is not surprising that writing articles for a blog is one of the most common issues related to website management. Therefore, working as a copywriter, you will quickly encounter orders for texts of this type.<\/p>\n

Writing articles for a blog \u2013 the main mistakes of creators<\/h2>\n

1) Ignoring SEO Bloggers often forget that the search engine \u00abtreats\u00bb their site just like any other. This is the cause of most mistakes, both on a technical level and at the level of content creation. As a result, many bloggers decide to limit their traffic generation methods to social networks only.<\/p>\n

2) Copying contentWhen creating blog content, you may be tempted to copy other articles you find online. Another problem is \u00abtranslating\u00bb content from foreign language sites. Content created this way has a much lower chance of ranking high in search results.<\/p>\n

3) Lack of a meaningful topic Writing about your experiences only makes sense for celebrities. In any other situation, we should give our content some significant value. A good practice in blogging is to concentrate posts around the topic, not the person of the author. The main information should be interspersed with anecdotes and stories from the creator's life, not vice versa.<\/p>\n

4) Insufficient length of postsIf we want to get into the rankings and do not have an advantage in positioning (number of links, site authority), we must provide the user with better content than our competitors. When evaluating content, volume is of great importance. Posts of 300 words are usually not enough to achieve success.\"SEO<\/p>\n

5) Overuse of first-person phrases Keep in mind that overusing blog elements can be counterproductive. Bloggers often suffer from egocentrism. We publish texts for the reader, not for ourselves. Content should come first.<\/p>\n

6) No knowledge of previous posts It is rare for blog posts to be written by copywriters from the very beginning. Therefore, before you start writing articles for a blog, it is worth familiarizing yourself with the already published content. Creating articles in the style of the previous author will help the blog owner maintain authority. On the other hand, the copywriter will have a better chance of accepting the test text.<\/p>\n

Writing industry articles<\/h2>\n

On the market, we will also find texts called \u00abtrade articles\u00bb. If you have ever written a scientific article, directors will expect more or less the same quality. Industry texts are a rather demanding category. A characteristic feature of a trade article is the use of a more serious bibliography. The text must be provided with footnotes and citations. The information provided must be confirmed by specific studies or the opinion of people who are authoritative. Industry texts are published for an experienced reader, so we cannot use trivial and well-known information. In addition, sites that publish such articles are subject to harsh criticism from competitors. Therefore, when writing an industry article, every, even the smallest detail matters. Copywriters who create this type of text are the most in demand. This does not mean that creating content for industry pages is the best way to earn money. When it comes to making money from writing, the most important thing is to use your time effectively. Writing texts in this category is a solution for creators with experience in the described problem, otherwise it takes too much time.<\/p>\n

Article writing \u2013 price<\/h2>\n

article writing \u2013 image showing quoteThere is no single effective method of pricing SEO articles. The domestic market is still dominated by the form of settlement by currency rates. You will quickly notice that this is not an ideal way to determine the value of a text. Volume does not mean quality. In copywriting, everything depends on experience and reputation. The success of an SEO article depends equally on the copywriter and the webmaster. Thus, it is impossible to predict how many views an article will bring. Therefore, this factor will not help us in the assessment. It is wise to determine the value of the text based on the time we spend on its creation. Writing a full-fledged SEO article can take up to eight hours of work (or more if we move on to a new topic). Each freelancer must determine the value of their time for themselves. In this case, an average estimate of 2000-3000 hryvnias looks quite reasonable. Texts at this level are mainly implemented within the framework of permanent cooperation. Orders on popular portals concern short thematic and specialized texts of 300 words or more with a single use of a keyword. The price for such a text is from 700 hryvnias and above.<\/p>\n

Three hundred plus \u2013 that is, should the article be long?<\/h2>\n

It\u2019s trendy to write long articles these days. It really depends on the competition. There\u2019s a noticeable trend where Google rewards content that fully answers users\u2019 questions. For texts that are supposed to generate traffic from the search engine level, 300 words is the absolute minimum. For competitive keywords, you might need an article that\u2019s several times longer. All considerations regarding the appropriate article length focus on the user experience. Online content creators argue that reading on a computer screen is slower and more difficult than reading on paper. On the other hand, an interested reader would like to get as much information as possible. When creating website content, we constantly balance the needs of users with SEO.\"SEO<\/p>\n

What you need to know about article SEO<\/h2>\n

The article occupies a special place in the hierarchy of SEO texts. When creating pretzel texts, functionality was the most important. The back office introduced the first elements aimed at attracting the reader. The real struggle for his attention and recognition begins in the article. The work must be properly edited, provide the reader with the necessary information and generate likes and comments. Texts of this category are often called thematic or professional. These names emphasize the quality that the client expects from us. However, there is no reason to panic. We do not need to have several diplomas to create articles. Writing SEO articles is the most important skill of a copywriter - the basis of all issues related to content marketing. Check what the correct composition of online texts looks like - read about the principle of the inverted pyramid. .<\/p>","protected":false},"excerpt":{"rendered":"

SEO article is the most important category of web texts. Songs of this type are best rated by Google algorithms. It is not surprising \u2013 they help the search engine to perform its main function \u2013 to provide users with the information they are looking for. No text search engine can exist without content, while writing SEO articles is a necessary condition for the success of most websites. How to write an article\u2026<\/p>","protected":false},"author":378,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[402],"tags":[],"class_list":["post-13006","post","type-post","status-publish","format-standard","hentry","category-blog-rizne"],"_links":{"self":[{"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/posts\/13006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/users\/378"}],"replies":[{"embeddable":true,"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/comments?post=13006"}],"version-history":[{"count":0,"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/posts\/13006\/revisions"}],"wp:attachment":[{"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/media?parent=13006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/categories?post=13006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uhty.com.ua\/en\/wp-json\/wp\/v2\/tags?post=13006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}